Bursa Market Research

Bursa is a city in Turkey's Marmara region known for its cultural richness. The history of the city goes back thousands of years and bears traces of many civilizations.

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The historical roots of Bursa date back to our era. It dates back to the 2000s. During this period, important civilizations such as the Lydians, Hittites and Phrygians ruled the region. However, the real significance of Bursa emerged during the period of the Roman Empire.

The city, which came under the rule of the Roman Empire in the 2nd century, showed great development as a commercial center. Commercial activities carried out during the Roman period increased the importance of Bursa.

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Bursa came under Islamic influence when the Arabs conquered the region in the 7th century. However, the real historical transformation began when it was captured by the Seljuk Turks in the 11th century. During the Seljuk period, Bursa became an important Turkish city and continued its development.

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However, the most important turning point for Bursa came when Osman Bey, the founder of the Ottoman Empire, conquered the city in 1326. Osman Bey made Bursa the capital. Bursa, the first capital of the Ottoman Empire, has undergone great transformation and has become the location of many historical and cultural monuments.

During the Ottoman period, Bursa showed great development in terms of architecture. Important structures such as the Ulu Mosque, Yesil Mosque and Tomb, Bursa Castle and the Grand Bazaar were built during this period.

In addition, Bursa became famous for its silk production and trade and became an important center of the Ottoman Empire.

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Although the importance of Bursa has slightly decreased with the transfer of the capital of the Ottoman Empire to Istanbul, it is still known as a historically and culturally important city.

Bursa Statistics

Statistical                                  Data

Population: .................................About 3.1 million
Square: .......................................10 815 km²
Unemployment rate: ...............9.6%
Economy: ...................................Large companies and institutions operating in sectors such as the automotive, textile, food, furniture, engineering and metallurgical industries.
Education: .................................Uludag University, Bursa Technical University , Bursa University of International Business and Economics and other higher educational institutions
Cultural and Tourist Places: Great Mosque, Grand Bazaar, Green Tomb, Bursa Castle, Tofane Clock Tower, Bursa Zoo, etc.

Bursa in terms of Marketing Research

Bursa is a city that attracts attention as an important export-import center of Turkey. Through market research, one can better understand the foreign trade potential of Bursa.

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Bursa plays an important role in exports, especially in the automotive, textile and food industries. Automobile companies operating in the city mainly export abroad. The production facilities and sub-sectors of domestic and foreign car manufacturers contribute a lot to Bursa's exports. Apart from the automotive industry, Bursa's textile sector is also very popular in international markets. Textile companies in Bursa produce and export high quality products. In addition, the food sector occupies an important place in Bursa's export portfolio.

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Bursa exports many foodstuffs such as agricultural products, fruits and vegetables, confectionery and dairy products.

Among the target markets for Bursa's exports are the countries of the European Union, the Middle East and North Africa. In particular, a significant share is exported to European countries such as Germany, Italy, France and the Netherlands.

Bursa's textile and automotive products are in high demand, especially in European markets. The countries of the Middle East and North Africa are important markets to which Bursa's products are exported, such as agricultural products and building materials.

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Bursa's imports also deserve attention.

In particular, energy, raw materials and semi-finished products make up the majority of Bursa's imports. Oil products, natural gas, iron, steel, chemicals and electronic goods are important imports of Bursa. Most imports come from Asia, Europe and the Middle East.

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Market research in Bursa is important in terms of assessing the export-import potential and determining the foreign trade strategy of the city.